Potential X is an innovative technology company based in London. They invented the world’s first pair of productivity-boosting earbuds that use EEG neurofeedback. They block out distractions and allow users to attain deep focus faster. Their patent-pending wearable technology promises to help users train their brains to refocus on demand and enter a highly productive “flow state” at will.
and scaling resources
The first several advertising agencies they tried took an enormous bite out of their profit margin
Then they discovered Augmen Digital. Using a proprietary planning framework, GAMBIT, Augmen quickly assembled a plan to break through the crowdfunding noise and produce an ad campaign focused on driving revenue at scale.
Starting with an in-depth analysis of the marketing strategy and ads used by the competition, Augmen Digital strategically planned and executed a disruptive advertising campaign to better reach the target audience and boost demand.