How Augmen helped Potential X reach their crowdfunding campaign goal within an hour.

Client

Potential X

Founder

Chris

Industry

Technology

Client Overview:

Potential X is an innovative technology company based in London. They invented the world’s first pair of productivity-boosting earbuds that use EEG neurofeedback. They block out distractions and allow users to attain deep focus faster. Their patent-pending wearable technology promises to help users train their brains to refocus on demand and enter a highly productive “flow state” at will.

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BACKERS
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RESERVATIONS

THE CHALLENGE

Launching A
Crowdfunding
Campaign

Chris, founder of Potential X, faced a mission-critical challenge. Since Potential X’s revolutionary pair of earbuds were still in the prototype phase, they needed to launch an effective crowdfunding campaign in order to raise sufficient money to develop the product and go into production.
For previous campaigns, they had created Facebook ads in-house but the process was time-consuming, costing them five hours a week or more.
In order to achieve their business goals, they needed to find an outside agency capable of formulating and orchestrating a new high-powered ad campaign from beginning to end.
“I’m always skeptical about whether third parties can do something better than we can do ourselves,” Chris says. “Are they going to be as effective? Is it sustainable? Are they incentivized to drive down the cost per purchase?”
As the business grew, time was running out. I needed to spend it on the strategic direction of our products and other activities that have a bigger impact on revenue

THE SOLUTION

Saving time
and scaling resources

The first several advertising agencies they tried took an enormous bite out of their profit margin

We tried a number of different agencies, but their fee structures were much too expensive. Even if the results were slightly better, at the end of the day it doesn’t justify the higher cost overall.
How much an agency charge doesn’t always correlate with the performance they deliver to the client.

Then they discovered Augmen Digital. Using a proprietary planning framework, GAMBIT, Augmen quickly assembled a plan to break through the crowdfunding noise and produce an ad campaign focused on driving revenue at scale.

Starting with an in-depth analysis of the marketing strategy and ads used by the competition, Augmen Digital strategically planned and executed a disruptive advertising campaign to better reach the target audience and boost demand.

FIRST MONTH RESULTS

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CTR INCREASE
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INCREASE IN CONVERSION RATE
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COST PER LEAD

Attracting New Customers with Disruptive Advertising

The overall process was very smooth, from prelaunch to launch to live campaign.
I’m able to directly contact the Augmen Digital team and get a response within 24 hours. I like the structure of having reports on a consistent basis. It gives me a level of confidence that they are actively managing the account. The communication is always effective.
This clear and open communication freed up the Potential X team to focus on growing their business, while Augmen Digital handled the entire campaign end-to-end.
Augmen Digital’s precision data-driven advertising strategy produced a high-performing crowdfunding campaign that achieved its critical objectives.
Demand was so high that Potential X reached their initial funding goal within the first hour.

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