Success Stories

Highlights & Co.

Highlights & Co.

Furnitures and Fixtures Industry

Highlights & Co. is a local ecommerce design solutions provider with clients all over the Visayas and Mindanao regions. They offer a wide range of designs for furnitures and fixtures in their site with the aim of easing people’s frustration of finding distinct and unique lighting and furnishing pieces for their space.
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Success Stories

Highlights & Co.

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Highlights & Co.

Furnitures and Fixtures Industry

Highlights & Co. is a local ecommerce design solutions provider with clients all over the Visayas and Mindanao regions. They offer a wide range of designs for furnitures and fixtures in their site with the aim of easing people’s frustration of finding distinct and unique lighting and furnishing pieces for their space.

112

New Messaging

Connections

7

Closed

Calls

2

Closed

Clients

“It was amazing working with Augmen Digital. They were very thorough in collecting as much information as they could to better understand our brand, our market, as well as our brand voice.”

Michelle Sy

Highlights & Co.

Michelle Abueva

Challenges
We Faced.

Highlights & Co. has already been operating for over a year and they’ve already amassed a healthy list of clients – mainly architects, interior designers – professionals within the architecture and design industry.
They came to us for help in expanding their services from mainly working with professionals within the architecture and design industry to bring their products to consumers within the Visayas and Mindanao region.

Strategies
We Used.

As we worked together, we built a strategy to acquire as many qualified leads as possible through a messenger campaign. With the help of our Chat Support Specialist, we were able to pre-qualify leads coming from our ads so when these leads book a call with the brand’s managers, they already have high intent of working with them.
Throughout the campaigns, we were able to target the end consumer of the brand which is the homeowners as opposed to their initial clientele which are the architecture and design industry professionals.
This was achieved mainly due to our narrowed targeting and attention grabbing image and GIF creatives.

Summary
Of Results.

After running campaigns for a month, we were able to gather a total of 112 leads.

Among the 112 leads, 7 booked a call with the brand managers resulting in 2 closed clients worth ₱89,000 with the rest of the leads still being nurtured and will add to the overall projected revenue for the brand.

We also generated ₱655.50 upfront revenue from our campaigns alone since some customers bought products outright online without the need for any nurturing. This puts the total revenue generated at ₱89,655.5 in the first month alone.

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