How To Drive Revenue For Aesthetic Clinics With Digital Marketing in the Philippines

Reinart Bacalso

Reinart Bacalso

In today’s highly competitive online marketing landscape, aesthetic clinics need to adopt robust digital marketing strategies to engage their audience effectively. Our agency Augmen Digital, a top digital marketing agency in the Philippines, has consistently helped clients achieve exceptional results. 

This blog post delves into a recent case study where we assisted an aesthetic clinic in boosting their revenue and engagement, showcasing the power of a well-executed digital marketing strategy.

Case Study Results

Number of messages: 314
Duration: 11 days
Revenue: 385,500 Philippine Pesos

8 Step Digital Marketing Strategy For Aesthetic Clinics

Pre-Onboarding Research

Before diving into a digital marketing strategy, it’s crucial to understand the aesthetic clinic niche. In this case, we conducted extensive pre-onboarding research by examining the client’s website and social media profiles, along with competitor websites and platforms.

This process enabled the team to identify common concerns, interests, and feedback within the aesthetic niche. By knowing the popular services, preferred communication channels, and potential challenges, we gained a solid foundation to build a tailored strategy.

Furthermore, the team delved into industry trends, market preferences, and customer demographics to gain a comprehensive understanding of the target audience.

This knowledge allowed the team to tailor their approach to the specific needs of the aesthetic clinic market, positioning the client for greater success.

Onboarding Call

An onboarding call is essential for establishing a strong relationship with the client and gaining valuable insights from their perspective as industry experts.

During the call, the team discussed patient concerns, top services, and other information critical to developing an effective digital marketing strategy.

The onboarding call also allowed us to clarify the client’s goals and expectations, ensuring that the strategy aligned with their objectives.

This collaborative approach enabled the team to create a marketing plan that maximized the client’s strengths and addressed any potential weaknesses.

Selecting Services for Social Media Marketing Campaigns

After gathering insights from the onboarding call and research, we selected three services to test initially:

  • Scarless Rhinoplasty
  • Scarless Chin Augmentation
  • Non-Surgical Rhinoplasty

These services were chosen due to their market appeal and potential to generate interest among the target audience.

The team focused on promoting these services in their social media marketing campaigns, showcasing their unique selling points and benefits.

By concentrating on the most promising offerings, we could maximize the return on investment and drive higher conversion rates.

In-depth Marketing Research on Selected Services

Following the selection of services for the marketing campaigns, the team conducted in-depth research to understand the target market’s desires and concerns better.

We examined the motivations behind why clients sought these particular services and identified how the clinic’s offerings addressed these concerns.

For example, Scarless operations were promoted as an option for patients who wanted to enjoy their new look with minimal downtime, while Non-surgical rhinoplasty was marketed as a non-invasive alternative for those hesitant about going under the knife.

By understanding the target audience’s needs and preferences, we could create more effective and relevant campaigns.

Facebook Advertising Direction and Development

With the research data in hand, we crafted compelling creatives and ad copy that highlighted the clinic’s services attractively.

We focused on producing engaging visuals and persuasive copy that resonated with the target audience, ultimately driving higher click-through rates and conversions.

The team established a hierarchy of elements in the creative and copy structure, ensuring that the ads were engaging, informative, and encouraged potential clients to take action.

This attention to detail was crucial in maximizing the effectiveness of the Facebook advertising campaigns.

Targeting and Audience Segmentation

To generate high-quality leads for the clinic, our team used the insights gathered from the research and onboarding call to create an ideal target market profile.

We balanced audience size and relevance, focusing on the target audience’s interests to narrow down potential customers effectively.

By accurately segmenting the audience, we ensured that the ads reached the right people, increasing the likelihood of generating valuable leads and driving higher conversion rates.

Launching and Customizing Aesthetic Clinic Ads

After finalizing the ad creatives and target audience, we launched the ads on Facebook’s channels such as Messenger, Instagram, and Facebook itself.

Our team customized the ads and targeting ad sets to maximize lead generation, continuously monitoring and optimizing the campaigns for better performance. We made data-driven decisions, adjusting ad creatives, targeting options, and budgets to achieve the best results possible.

Utilizing Facebook’s vast network and powerful targeting capabilities, we were able to reach a broad yet relevant audience, driving increased engagement and lead volume.

Driving Social Media Results & Conversion

The combination of well-crafted ads, strategic targeting, and timely social media postings led to increased engagement and lead volume. Our talented team ensured that the social media channels were consistently updated with engaging content, which further increased brand awareness and attracted potential clients.

Additionally, the specialized team of Inside Sales Agents within Augmen Digital played a crucial role in handling and following up with leads.

By promptly responding to inquiries and providing personalized assistance, the sales agents were able to convert more leads into paying customers, ultimately leading to outstanding conversion results.

In just 11 days, the digital marketing campaign generated 314 messages and a revenue of 385,500 Philippine Pesos, highlighting the effectiveness of Augmen Digital’s online advertising and social media marketing strategies.


Our success in this case study illustrates the power of a comprehensive digital marketing strategy.

By utilizing various digital marketing services, including display advertising, Facebook advertising, and social media marketing, the agency drove impressive results for the aesthetic clinic.

In conclusion, the case study presented here demonstrates the power of a well-executed digital marketing strategy, combining display advertising, Facebook advertising, and social media marketing to drive exceptional results for an aesthetic clinic in the Philippines.

As a leading digital marketing agency, Augmen Digital is committed to helping businesses across various industries thrive in the competitive online landscape.

Whether you’re looking for a social media marketing agency, a digital marketing company in the Philippines, or a marketing firm that can develop a tailored digital marketing strategy for your business, our team is the partner you can trust.

Don’t miss the opportunity to work with a premier social media agency and marketing firm that can guide your business to success in the digital world. 

Contact us today to learn more about our comprehensive digital marketing services and start your journey to online success.